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CLEVELAND ZOOLOGICAL SOCIETY
www.clevelandzoosociety.org
Profile:
The Cleveland Zoological Society (CZS) is the fund raising organization that supports capital improvements, conservation and education programs, and the general operations of the Cleveland Metroparks Zoo. The Cleveland Metroparks Zoo is considered one of the best zoos & park systems in the nation and was recently recognized by the American Zoo and Aquarium Association as a national leader in conservation.
Challenge:
The Cleveland Zoo Society was looking for an interactive solution that would allow their patrons to purchase memberships, make donations, reserve zoo events & adopt animals securely online. It was important that the site was dynamic so they could easily update their changing events and animals. They stressed the importance of a user-friendly "shopping" experience, so their patrons & donors would feel welcome and at home. Their old site only allowed their patrons to complete one contribution at a time, making their patrons enter in their information for each contribution. The standard, off the shelf, shopping-cart system was frowned upon because they wanted the patron to feel they were donating to a cause rather then simply buying a product.
Solution:
Intersoft designed a sophisticated & powerful back-end E-Commerce/Donation web application using the .NET framework. It succeeded in allowing patrons to purchase or renew their membership, buy tickets for zoo events, adopt animals or make donations online, for themselves as well as gifts for others. The application also gave CZS the ability to update all their necessary content in order to keep their site up-to-date. Regarding the patrons "shopping" experience, Intersoft designed a hub system that continually prompts the patron for additional contributions in the form of memberships, tickets, animal adoptions & donations. Intersoft also analyzed the information the patron needed to provide while making purchases and designed the system to ask for certain information, only once, at checkout. This made the checkout process less confusing & frustrating for their patrons. Our E-Commerce/Donations web application aided the Cleveland Zoo Society to exceed their online budgeted revenues by 196% for 2003.
Intersoft also designed an Online Membership Renewal System & a Postcard System. The Online Membership Renewal System allows their members to login and renew or upgrade their membership in a safe and secure environment. The Postcard System was designed to give the Clevelandzoosociety.org visitors a way to send a post card to their family & friends and at the same time giving CZS a way to collect email addresses.
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